Top Word Puzzle Games in Kenya: Q2 2025 Performance Analysis

In the second quarter of 2025, the top word puzzle games in Kenya showcased varied performance trends on a unified platform, according to Sensor Tower's data.

Scrabble® GO - New Word Game by Scopely, Inc. experienced fluctuating weekly revenue, peaking at approximately $138 in mid-June. Downloads saw an upward trend, reaching around 3.2K in early June. The active user base grew steadily, starting at about 5.2K and reaching nearly 7.5K by the end of the quarter.

NYT Games: Wordle & Crossword from The New York Times Company showed a steady increase in weekly revenue, culminating in $139 at the end of June. Downloads peaked at 124 in mid-May, while active users fluctuated slightly, starting at 489 and closing at 483.

Zynga Inc.'s Words With Friends Word Game had a notable revenue peak of $180 in early April. However, downloads remained relatively stable, with a slight increase towards the end of June. Active users hovered around 270, with minor fluctuations throughout the quarter.

Wordscapes by PeopleFun, Inc. saw a revenue rise to $149 in late April, with downloads peaking at 2.5K in early April. Active users maintained a strong presence, averaging around 35K throughout the quarter, ending on a high note at nearly 39K.

Lastly, Word Domination: PvP Word Game by MAG Interactive showed modest revenue growth, reaching $64 in late April. Downloads were low, peaking at 22 in early June, while active users saw slight fluctuations, ending at 247.

These insights highlight the dynamic landscape of word puzzle games in Kenya, with more detailed analysis available through Sensor Tower.